New Poll Reveals Dramatic, Negative Shift in Public Opinion for Wal-Mart

Posted by on Jul 23, 2005 in updates | No Comments

As reported in today’s Wall Street Journal, new public opinion
polling conducted for Wal-Mart Watch reveals significant erosion in
positive perceptions of Wal-Mart.

The Wall Street Journal reports, “The activist group Wal-Mart Watch,
which calls the retailer an irresponsible corporate citizen, says its
polling shows the company’s favorable rating dropping to 50% from 59%
in March.” Wal-Mart’s favorable-unfavorable ratings have shifted in
a meaningful way, from 59 percent favorable/31 percent unfavorable in
March to 50 percent favorable/39 percent unfavorable in the recent
July survey. In sum, across four months, these data reveal a
dramatic fourteen point net-negative shift in public perceptions of
Wal-Mart.

Andrew Grossman, Executive Director of Wal-Mart Watch said, “For a
company that spent $841 million on advertising in 2004 alone, these
polling numbers are a reality check for Wal-Mart. Despite their
efforts at image-enhancement, more Americans are recognizing that Wal-
Mart is, in fact, a meager employer, a poor neighbor, and an
irresponsible corporate citizen.”

Poll Details

Question: “Based on everything you know or have heard about Wal-Mart,
is your opinion of Wal-Mart favorable or unfavorable?”

July March
Favorable 50% 59%
Unfavorable 36% 31%
Neither 9% 5%
Don’t Know/Refused 5% 5%

The July survey was fielded between July 7-10, 2005 from 800
respondents nationally, age 18 or older, with a margin of error of
+/-3.5 percent. It was conducted by Westhill Partners, which
conducts the Westhill/Hotline poll routinely cited in major media
outlets.

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